Back in 2022, when I was just an 8th grader with an idea, I started this brand. I didn't know what it would become—I just knew I wanted to create. Over time, that small idea turned into something real. We've had thousands of sales, built an incredible community, and reached over 27 million views across all platforms. But this is just the beginning.I'm rebranding not to leave the past behind, but to build something bigger-something that reflects the growth we've all been a part of. Every person who supported, purchased, shared, or even just followed has helped shape this. You'll start to see the name change across platforms—from Rise Apparel to Riseandfall-but the mission stays the same: to create something that feels bigger than clothes. We're entering a new chapter together. This next phase is about more than clothing, it's about a movement, an identity, and a community that continues to rise together. Welcome to the rebrand. Are you ready? With Gratitude, Dylan Cornicelli Founder of Riseandfall.